Japanese capsule toys come in all kinds of unique themes and styles, with new surprises every time! This time, we’ve picked some of the latest capsule toys recently released. Besides being available at capsule toy shops across Japan, you can also find them on Japanese online shopping platforms like Rakuten Ichiba. If you’re interested, be sure to check them out!

1 Japanese Sweets Style Tag Charms – Spring Limited Edition

This original capsule toy design is inspired by traditional Japanese sweets. Each sweets-shaped charm stands approximately 16 to 20mm tall and is made using clear and matte materials for a highly realistic appearance, closely resembling actual Japanese sweets. 

With the included metal clasp and silicone parts, you can easily attach it to your umbrella, water bottle, or bag, making it a cute and practical marker to identify your belongings!

Photo Reference: PR Times

Product Name: Japanese Sweets Style Tag Charms – Spring Limited Edition（にほんのおかし めじるしアクセサリー ～春～）
Company: BANDAI
Price: JPY 200 Each
Website: https://gashapon.jp/

© BANDAI

2 Fluffy Plush Mini Figures
 

The popular soothing plush character “Fuwafuwa Tatton®” (ふわふわたっとん®) makes its debut as a miniature figure! Crafted with a soft flocked texture, these figures perfectly capture the cuddly feel of the original plush toys, making you want to keep touching them.

Photo Reference: PR Times

Product Name: Fluffy Plush Mini Figures（ふわふわたっとん フロッキーマスコット）
Company: SO-TA
Price: JPY 500 Each　
Website: https://store.so-ta.com/ 

© SUNLEMON CO.,LTD.

3 PINGU™ Penguin Family Figure Charms

To celebrate the 45th anniversary of the beloved “PINGU” penguin family in 2025, these super cute figure charms have arrived as capsule toys! The lineup features five characters, including the always-smiling PINGU, his adorable little sister Pinga, and their good friend Robby. 

Each charm comes with a silicone ring and a metal clasp, making it easy to attach to bags, keychains, or phones. What’s special is that when you remove the silicone ring, the figures can stand on their own—perfect as a cute desktop decoration!

Photo Reference: PR Times

Product Name: PINGU™ Penguin Family Figure Charms（PINGU™　フィギュアチャーム）
Company: IP4
Price: JPY 300 Each
Website: https://www.ip4.co.jp/

© 2025 JOKER.

4 “Anything Creatures” Capsule Toy Pouch Collection

From Yuri Yokomizo, the creator of the popular “Sumikko Gurashi (すみっコぐらし),” comes her latest original character series, “Anything Creatures” (なんでもいきもの), now available as capsule toys! This collection includes various designs such as soft-faced pouches and fluffy mini bags made from comforting, cozy materials that you won’t want to put down. There’s also a square pouch printed with all the characters, perfectly sized for storing makeup, small items, or everyday essentials—super practical and adorable!

Photo Reference: PR Times

Product Name: “Anything Creatures” Capsule Toy Pouch Collection（なんでもいきもの　ポーチコレクション）
Company: IP4
Price: JPY 400 Each
Website: https://www.ip4.co.jp/

©yokomizoyuri
 

5 Sanrio Characters × Strawberry Newspaper Mini Retro Notebooks

To celebrate the 50th anniversary of the Monthly Strawberry Newspaper, this super popular mini notebook capsule toy makes its grand debut! Each notebook stands about 58mm tall and features classic covers inspired by different eras, capturing the nostalgia and charm of the publication. 

From the retro Hello Kitty cover (No. 32) to the strawberry king-themed No. 34, every design is a treasured classic for Sanrio fans! The notebook’s pages are adorned with adorable strawberry patterns, perfect for actual writing. It also comes with a clear cover and a metal chain, making it a cute charm to hang on your bag!

Photo Reference: PR Times

Product Name: Sanrio Characters × Strawberry Newspaper Mini Retro Notebooks（サンリオキャラクターズ いちご新聞 豆ガシャノート ）
Company: BANDAI
Price: JPY 300 Each　
Website: https://gashapon.jp/

© ’25 SANRIO CO., LTD. APPR. NO. L650160

6 Menturm Lip Balm-Shaped Mini Light Keychain

Have you ever seen the classic Menturm lip balm at drugstores? Now it’s transformed into a mini light keychain with impressive accuracy! The cap opens, and when you press the button on top, it lights up. The keychain also comes with a carabiner, making it easy to attach to backpacks, keyrings, or wherever you like!

Photo Reference: PR Times

Product Name: Menturm Lip Balm-Shaped Mini Light Keychain（メンターム　リップライトコレクション）
Company: IP4
Price: JPY 300 Each　
Website: https://www.ip4.co.jp/

7 Tokaido Shinkansen Ticket-Shaped Sound Keychain

Press the button, and the familiar sounds of the Shinkansen instantly play—making you feel like you’re traveling in Japan! This keychain is designed to look like a Tokaido Shinkansen ticket and features multiple authentic sound effects, including the “Hikari” train’s onboard announcements and the iconic Shinkansen horn. For railway fans, this sound keychain is a must-have collectible!

Photo Reference: PR Times

Product Name: Tokaido Shinkansen Ticket-Shaped Sound Keychain（東海道新幹線 チケット音声キーホルダー）
Company: SO-TA
Price: JPY 500 Each
Website: https://store.so-ta.com/ 

8 TV Anime “The Apothecary Diaries” Chill Time Acrylic Stands

The popular anime The Apothecary Diaries has released a new capsule toy series of acrylic stands themed around “Chill Time,” featuring original illustrated designs. The collection includes six characters: Maomao, Jinshi, Xiaolan, Shisui, plus Maomao and Jinshi dressed in Moon Spirit costumes. A must-have for fans!

Photo Reference: PR Times

Product Name: TV Anime “The Apothecary Diaries” Chill Time Acrylic Stands（TVアニメ『薬屋のひとりごと』 ちるこっとアクリルスタンド）
Company: IP4
Price: JPY 300 Each
Website: https://www.ip4.co.jp/

©日向夏・イマジカインフォス／「薬屋のひとりごと」製作委員会