Japanese magazines often include special freebies, known as "雑誌付録" (magazine furoku), to attract readers. These freebies come in all kinds of forms—from fashion accessories and lifestyle goods to fun and unexpected novelty items.

This time, we’re taking a look at some exciting magazine freebies coming in late April and May, featuring Hello Kitty, Kuromi, Chiikawa, and more exclusive collaborations!

Keep in mind that prices and release dates may change, so be sure to check the latest official updates before purchasing.

Magazine Freebies Coming in Late April

1 Kuromi × a-jolie Chic Storage Pouch

This stylish Kuromi storage pouch is made from a textured, thick leather-like material, giving it a luxurious feel. The intricate embroidery details add to its premium look, while the large pearl embellishment provides a playful and elegant touch!

Photo Reference: https://tkj.jp/

Product Name:Kuromi × a-jolie Chic Storage Pouch BOOK（Kuromi × a-jolie おとなっぽーち BOOK）
Release Date: April 18, 2025
Publisher: Takarajimasha
Price: JPY 3,278

Website: https://tkj.jp/

2 Chiikawa Soft Plush Face-Shaped Cosmetic Pouch

The super popular character Chiikawa is now available as a soft plush face-shaped cosmetic pouch! This adorable series features Chiikawa, Hachiware, and Usagi, with all three designs releasing at the same time.

The pouch includes an inner pocket, perfect for storing cosmetics or small essentials, making it a handy companion for both travel and everyday use!

Photo Reference: https://www.kadokawa.co.jp/

Product Name: Chiikawa Soft Plush Face-Shaped Cosmetic Pouch Chiikawa/ Hachiware/Usagi（ちいかわ ふんわりバニティポーチ ちいかわ／ハチワレ／うさぎ）
Release Date: April 28, 2025
Publisher: KADOKAWA
Price: JPY 2,990 Each

Website: https://www.kadokawa.co.jp/

Magazine Freebies Coming in May

3 Hello Kitty × MILK Limited Edition Room Light

The beloved Hello Kitty teams up with the trendy Harajuku brand MILK to bring you a limited edition room light! This stylish lamp combines Hello Kitty’s adorable charm with MILK’s fashion-forward aesthetic, featuring a heart-shaped ribbon and MILK face design for a unique and eye-catching look.

With its compact, palm-sized design, this light is easy to carry and can be placed anywhere in your room for a cozy and stylish touch!

Photo Reference: https://tkj.jp/

Product Name: Hello Kitty × MILK Limited Edition Room Light BOOK（Hello Kitty×MILK お部屋ライト BOOK）
Release Date: May 1, 2025
Publisher: Takarajimasha
Price: JPY 4,532

Website: https://tkj.jp/

4 SNOOPY Customizable MY COLLECTION Binder Pouch

This SNOOPY binder pouch is a highly practical and customizable organization tool. It comes with a replaceable binder sleeve and a transparent mesh pouch, making it easy to keep your small essentials neatly stored and within reach—no more rummaging around!

Featuring a classic SNOOPY design, this pouch is both simple and adorable, making it a perfect choice for students and professionals alike!

Photo Reference: https://tkj.jp/

Product Name: SNOOPY Customizable MY COLLECTION Binder Pouch BOOK（SNOOPY カスタムできる! MY COLLECTION バインダーポーチ BOOK）
Release Date: May 10, 2025
Publisher: Takarajimasha
Price: JPY 3,630

Website: https://tkj.jp/

5 923 (Set T4) Doctor Yellow Train Inspired Tea Strainer Insulated Bottle

For railway enthusiasts, this insulated bottle is a dream come true! Inspired by the legendary 923 (Set T4) Doctor Yellow Train, which ensured the safe operation of Japan’s Shinkansen network and retired on January 29, 2025, this bottle is a must-have collector’s item.

Equipped with a tea strainer, it’s perfect for brewing tea, coffee, or carrying both hot and cold drinks with ease. Ideal for outdoor activities and travel, this bottle is both functional and a tribute to the iconic train!

Photo Reference: https://tkj.jp/

Product Name: Thank you! 923 (Set T4) Doctor Yellow Train Inspired Tea Strainer Insulated Bottle BOOK （ありがとう! 923形・T4ドクターイエロー 茶こし付き保冷保温ボトルBOOK）
Author: Central Japan Railway Company (JR Central) 
Release Date: May 15, 2025

Publisher: Takarajimasha
Price: JPY 3,850

Website: https://tkj.jp/

6 Lisa Larson Hedgehog Brothers Large Cooler Bag

To celebrate the 15th anniversary of Swedish ceramic artist Lisa Larson's iconic creation, the Hedgehog Brothers, a cute and soothing large cooler bag is now available!

Perfect for shopping, picnics, or camping, this bag can easily store food and drinks while keeping them cool with excellent insulation. It’s the perfect companion for the upcoming hot summer season!

Photo Reference: https://www.fusosha.co.jp/

Product Name: cookpad plus 2025 Summer Issue（cookpad plus クックパッドプラス 2025年 夏号）
Release Date: May 23, 2025
Publisher：FUSOSHA Publishing Inc.
Price: JPY 1,250

Website: https://www.fusosha.co.jp/

Simplified Packaging, Save on Shipping!

By using BEX Market’s "Content Removal" service, you can choose to exclude the magazine and only ship the magazine's freebie to save on international shipping fees. 

For more details, check out "New Optional Services at BEX Market! ~Take Product Photos and Simplify Packaging Before Shipping~"!