Japanese magazines often include special freebies, known as "雑誌付録" (magazine furoku), to attract readers. These freebies come in all kinds of forms—from fashion accessories and lifestyle goods to fun and unexpected novelty items.

In this blog, we’re highlighting some of the most anticipated magazine freebies set to be released in August! 

*Please note that release dates and prices may change, so be sure to check the latest official information before making a purchase.

1 My Melody ＆Kuromi Anniversary Vanity Pouch BOOK

Photo Reference: https://www.amazon.co.jp/

A dreamy collaboration that Sanrio fans won’t want to miss! To celebrate the 50th anniversary of My Melody and the 20th anniversary of Kuromi, this special edition vanity pouch, combining cuteness with a touch of sophistication.

This Anniversary Vanity Pouch features a quilted leather-style material with a mature, elegant design. The gold studs of My Melody and Kuromi add a luxurious touch. Perfect for storing cosmetics and small items, it can also be used as a mini shoulder bag when paired with your own strap—offering both practicality and style.

Product Name: My Melody ＆Kuromi Anniversary Vanity Pouch BOOK（マイメロディ＆クロミ Anniversary Vanity Pouch BOOK）
Release Date: August 7, 2025
Publisher: Takarajimasha
Price: JPY 4,367
Website: https://www.amazon.co.jp/

©Sanrio

2 earth music＆ecology Upgraded Event Tote Bag BOOK

Photo Reference: https://www.amazon.co.jp/

Japanese brand earth music & ecology has released the fourth edition of its event tote bag, building on the highly functional design of previous versions with several upgraded features. 

The latest tote bag is made with water-repellent material and now includes a zippered pocket on the back that can be attached to a suitcase handle—perfect for travel and outings. Additionally, a convenient side pocket has been added for quick access to your essentials, making it even more practical for everyday use.

Inside, the bag features pockets that can hold both A5 and A4-sized documents, along with a center divider that makes it easy to organize your belongings efficiently. The removable bottom board adds structure when in use but can be taken out to fold the bag flat for compact storage. Whether for daily commuting, weekend outings, or attending events, this tote bag is a highly practical choice.

Product Name: earth music＆ecology Upgraded Event Tote Bag BOOK（earth music＆ecology さらに使いやすくなった! イベントトートバッグBOOK）
Release Date: August 7, 2025
Publisher: Takarajimasha
Price: JPY 3,960
Website: https://www.amazon.co.jp/

3 Created in collaboration with the Fukui Prefectural Dinosaur Museum! A Cookie Cutter BOOK that lets you make dinosaur fossil cookies at home

Photo Reference: https://www.amazon.co.jp/

For dinosaur enthusiasts, this magazine bonus—created in collaboration with Japan’s renowned Fukui Prefectural Dinosaur Museum (福井県立恐竜博物館)—is truly a dream item. It features six specially designed dinosaur-shaped cookie cutters, including three species discovered in Fukui Prefecture, along with the ever-popular Tyrannosaurus rex. With their rich variety and detailed shapes, these cutters are as exciting to look at as they are to use!

Each cutter comes with an embossing stamp that presses skeletal grooves into the dough. Just add icing along the grooves during decorating, and you’ll have dinosaur cookies that look just like fossils. These cutters aren’t just for baking—they’re also perfect for shaping sandwich ingredients, bento box items etc., adding a fun and creative touch to your meals.

Product Name: Created in collaboration with the Fukui Prefectural Dinosaur Museum! A Cookie Cutter BOOK that lets you make dinosaur fossil cookies at home（福井県立恐竜博物館と作った! 恐竜の化石がおうちで作れるクッキー型BOOK）
Release Date: August 8, 2025
Publisher: Takarajimasha
Price: JPY 2,497
Website: https://www.amazon.co.jp/

4 Who Is the Child Who Doesn't Sleep? Large Ghost Cushion BOOK

Photo Reference: https://www.amazon.co.jp/

The ghost from the beloved Japanese children’s picture book Who Is the Child Who Doesn't Sleep?  (ねないこ だれだ) , a long-time classic, is now available as a large-sized cushion! 

Made of soft and fluffy material, it’s irresistibly huggable, with carefully crafted details including its little hands—bringing both comfort and charm. It works perfectly as a support cushion while working or studying, and also serves as a soothing companion for relaxing at home. 

Product Name: Who Is the Child Who Doesn't Sleep? Large Ghost Cushion BOOK（おばけがおうちにやってきた ねないこ だれだ おばけの大きなクッションBOOK）
Release Date: August 8, 2025
Publisher: Takarajimasha
Price: JPY 3,520
Website: https://www.amazon.co.jp/

 

5 Disney - Mickey & Friends Pajama Party Large Compression Storage Pouch BOOK

Photo Reference: https://www.amazon.co.jp/

This adorable Disney storage pouch features a "Pajama Party" theme, with Disney characters gathered together wearing matching styles in different colors—making for a very cute design. The pouch is thoughtfully detailed, with star-shaped zipper pulls that add a playful and stylish touch. 

Inside, there are two breathable mesh pockets for easy organization and clear visibility of your items. The exterior is made from lightweight, durable ripstop fabric in navy and black tones, which resists dirt and is perfect for everyday use.

Product Name: Disney - Mickey & Friends Pajama Party Large Compression Storage Pouch BOOK（Disney MICKEY AND FRIENDS たっぷり入る! 圧縮収納ポーチBOOK パジャマパーティーデザイン）
Release Date: August 12, 2025
Publisher: Takarajimasha
Price: JPY 3,289
Website: https://www.amazon.co.jp/

©Disney

6 nishikawa Soft & Fluffy Angel Deep Sleep Pillow BOOK

Photo Reference: https://www.amazon.co.jp/

This limited-edition collaboration pillow is brought to you by nishikawa, a well-known Japanese bedding brand, and the highly popular Angel Deep Sleep Pillow, which has sold over 1.5 million units. Founded over a century ago, Nishikawa is a trusted and historic Japanese manufacturer specializing in the development and production of high-quality sleep products.

This pillow features a new sensation “soft and fluffy” memory foam material combined with microfiber filling, creating an ideal balance of moderate firmness, softness, and excellent support. Its design perfectly fits the natural curve of the neck, giving your head a floating, zero-gravity feel while effectively reducing neck strain, helping you wake up feeling refreshed and fully energized.

Product Name: nishikawa Soft & Fluffy Angel Deep Sleep Pillow BOOK（nishikawa とろふわ仕上げ 天使の深睡眠マクラBOOK）
Release Date: August 21, 2025
Publisher: Takarajimasha
Price: JPY 5,280
Website: https://www.amazon.co.jp/

Simplified Packaging, Save on Shipping!

By using BEX Market’s "Content Removal" service, you can choose to exclude the magazine and only ship the magazine's freebie to save on international shipping fees. 

For more details, check out "New Optional Services at BEX Market! ~Take Product Photos and Simplify Packaging Before Shipping~"!