Speaking of the popular British plush toy brand Jellycat, I'm sure many of you are familiar with it! But did you know that in Japan, there are also plush toys inspired by animals, international cuisines, food, and even electronics and furniture?

This time, we’ll introduce some fun and cute plush toy series, such as "Round Eyes Aquarium" (つぶらな瞳の水族館) and Niccolino (にっこりーノ). Besides the capsule toy machines found on Japanese streets, these plush toys are also available on most Japanese online shopping platforms. If you're interested, check them out on BEX Market!

１YELL CO.,LTD.（株式会社エール）Plush Toys

 "Round Eyes Aquarium" Series (つぶらな瞳の水族館) 

The "Round Eyes Aquarium" (つぶらな瞳の水族館) series, featuring cute marine life designs, has gained many fans in Japan. With over 40 different types and intricate details, these plush toys allow children to easily learn about the characteristics of various marine creatures. They also make for adorable and collectible items.

Featured Products

From top left: Crab (かに), Clownfish (かくれくまのみ), Shark (じんべえざめ)

From bottom left: Penguin (ぺんぎん), Manta Ray (えい), Seal (あざらし)
 

 "Round Eyes Bento" Series （つぶらな瞳のお弁当箱）

In addition to marine life, there is also an unexpected series featuring Japanese bento dishes! Familiar items like rice balls and salmon have been turned into plush toys, making them both adorable and mouthwatering...

Featured Products

From left: Rice ball (おにぎり), Octopus Sausage (たこさんういんなー),Shrimp fry (えびふらい), Salmon (しゃけ)

*Please note that the price of the product varies depending on the content, design.

Image credit and official website: https://yell-world.jp/，PR Times

2 Qualia（株式会社Qualia）

Niccolino（にっこりーノ）Series

The Niccolino (にっこりーノ) series launched by Qualia features a wide range of interesting designs, from living creatures to inorganic objects, breaking the conventional image of plush toys!

Indian Plush Toy Series（インドのぬいぐるみ）

For the Indian Plush Toy Series, crispy and delicious naan and refreshing mango lassi are transformed into soft plush toys, while curry rice comes in both mild (sweet) and spicy (hot) varieties!

Price：JPY 400 (Each)  

Home Appliance Plush Toy Series（家電のぬいぐるみ）

Headphones, toasters, smartphones, and other home appliances have also been designed as plush toys! Plus, the TVs and smartphones feature a retro design style, with vibrant colors that make them even more adorable!

Price：JPY 400 (Each)  

Image credit and official website: https://niccolino.jp/，PR Times

The items introduced above are just the tip of the iceberg. Be sure to visit the official website and take a closer look at the creative designs and shapes!