With spring approaching, it’s the perfect season to enjoy outdoor activities! Beyond standard camping gear, many items now serve dual purposes, such as everyday wear or even disaster preparedness, making them incredibly versatile. In this blog, we’ll introduce four Japanese outdoor brands: Snow Peak, WORKMAN, WAQ, and TOKYO CRAFTS. Whether you’re looking to relax in nature or prepare for unexpected situations, these products are designed to meet your needs!

Images and logos source: PR Times

Snow Peak

Founded in 1958 in Sanjo City, Niigata Prefecture, the globally recognized Snow Peak is a brand dedicated to outdoor gear. The founder’s philosophy was to create high-quality  mountaineering gear with the goal of 'making what you  truly need yourself.' This focus later expanded into producing  a wide range of camping equipment.

New Release

On January 25, it released the latest "Land Nest Shelter," a dual-room tent perfect for camping beginners, combining easy setup with comfortable living space. It’s spacious enough for a family of four! This dual-room tent integrates a living room and bedroom, and by removing the suspended inner room, it can also function as a large tent, catering to various needs. What's more, its simple design features a main frame that is easy to assemble and a symmetrical structure, making it beginner-friendly and perfect for enjoying the joys of camping.

Product Name: Land Nest Shelter（ランドネストシェルター）
Shop: Snow Peak
Price: JPY 87,780 　
Website: https://ec.snowpeak.co.jp/snowpeak/ja

Additionally, the newly released sleeping bag for medium to large dogs, "Dog Outon L," is perfect for both camping and home use. It’s the ideal choice for enjoying outdoor activities with your furry companion!

Product Name: Sleeping Bag for Medium to Large Dogs（ドッグオフトン L）
Shop: Snow Peak
Price: JPY 19,800　
Website: https://ec.snowpeak.co.jp/snowpeak/ja

The online store is currently running a discount promotion, so be sure to check out the official website if you’re interested!

Workman

Workman (ワークマン) is a retail chain specializing in workwear, winter gear, safety shoes, boots, and rainwear. Its products are highly valued for their practicality and functionality, making them suitable for a wide range of daily activities beyond the workplace. Whether it’s commuting, going to school, golfing, jogging, fishing, camping, barbecuing, or even walking your dog on a rainy day, you’re sure to find comfortable clothing and gear that fit your needs!

A highlight worth mentioning is the WORKMAN GIRL series. This line combines WORKMAN's technical expertise and functionality to create stylish, practical apparel that helps women tackle their daily lives with ease. If you're interested, be sure to check out the website!

Product Recommendation

XShelter product series, featuring brand-new materials  for cold and heat protection!

Product Name: XShelter product series（＜XShelter着る 断熱材＞シリーズ）
Shop: WORKMAN
Price: JPY 3,900 ~ 9,800　*Prices may vary depending on the type
Website: https://workman.jp/shop/default.aspx

WAQ

WAQ (WAQ株式会社), established in Osaka in 2017, is an outdoor brand driven by the philosophy of “bringing excitement to life through outdoor activities.” The brand focuses on creating products that are easy for anyone to use, offering high quality at an accessible price point. This has earned it widespread support from both camping novices and seasoned enthusiasts.

In late January, WAQ is set to launch its latest product, the "Ultra Light AirMat R6.0." This innovative air mat effectively blocks cold from the ground, enhancing sleeping comfort. It comes in two options: a square-shaped design and an air-filled style. While the sales period is yet to be finalized, be sure to stay tuned for updates and additional details!

Product Name: Ultra light AirMat R6.0
Shop: WAQ
Price: TBD
Website: https://waq-online.com/
*Please visit the website above for more details.

TOKYO CRAFTS

TOKYO CRAFTS is a relatively young Japanese outdoor brand, established in 2020. The brand focuses on creating outdoor gear and products that bring fun and comfort, with the goal of having them used by camping enthusiasts worldwide. With its refined and minimalist design paired with excellent functionality, TOKYO CRAFTS is loved by campers of all ages. New products for January are starting to be available for pre-order, so be sure to place your orders early if you're interested!

New Release

Tabletop Stand

Equipped with magnets at the bottom, it can be easily installed anywhere. The 360° rotating joint design maximizes tabletop space, solving the common problem of limited space for placing items during camping!

Product Name: Tabletop Stand（グラフアーム）
Shop: TOKYO CRAFTS
Price: JPY 4,980
Website: https://tokyocrafts.jp/ 　
※Expected to ship by the end of May 2025

Come and pick out your new gear, and get ready to enjoy the beautiful outdoor time this spring!