As the temperature rises, many beauty lovers are looking for ways to stay fresh and hydrated without sacrificing long-lasting makeup. In this article, we’ll introduce some must-have summer cosmetics and skincare items like hydrating gels and lipsticks. Whether you're heading out on vacation or just commuting through the heat, these picks will keep you glowing and confident all summer long!

1 SEKKISEI Brightening Herbal Multi Gel Cream

SEKKISEI Brightening Herbal Multi Gel Cream is the perfect all-in-one solution for your summer skincare routine. With the benefits of a lotion, serum, cream, massage gel, and mask all in one, it also goes a step further by including the effects of an eye cream and beauty oil—providing complete care for smooth, hydrated, and radiant skin.

It’s easy to use too—just apply it after your toner and you’re done with your skincare routine. This not only saves time but also reduces the heaviness that summer skincare can bring. For an extra refreshing experience, try keeping it in the fridge—its cool, soothing texture offers a calming treat for both your skin and your mood on hot summer days.

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Product Name: SEKKISEI Brightening Herbal Multi Gel Cream（薬用雪肌精　ブライトニング マルチ ジェル）
Shop: SEKKISEI 
Price: JPY 4,620　
Website: https://sekkisei.jp/
※Available starting July 1 at 10:00 AM JST

2 #Closet Tint Illuminator (Face Color)

Looking to achieve a naturally radiant, dewy glow? The #Closet Tint Illuminator is a must-try. Its unique formula combines light-reflecting pearls with a powderless glossy oil base to create a luminous finish that looks effortlessly fresh—not overly done. The high-adherence texture moves with your skin for a seamless, long-lasting look, while water-resistant polymers help lock in that just-applied glow throughout the day.

Infused with skincare ingredients, it also protects your skin from dryness caused by UV rays and air conditioning—making it perfect for summer. Not only does it brighten your complexion, but it also hydrates and shields your skin at the same time.

04 Dreamin' Sugar（04 ドリーミンシュガー）

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05 Chouchou Berry（05 チュチュベリー）

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Product Name: #Closet Tint Illuminator (Face Color)（ナンバークロゼット　ティントイルミネーター ＜フェイスカラー＞04 ドリーミンシュガー／05 チュチュベリー）
Shop: BCL
Price: JPY 2,200 Each
Website: https://www.bcl-brand.jp/

3 "ME Kit" Basic Skincare Set

Designed to address the unique skincare challenges of summer, the ME Basic Skincare Set focuses on refining skin texture and restoring balance—helping you achieve a hydrated, radiant summer glow! At the heart of this set is the versatile ME lotion series, which offers tailored solutions based on individual skin concerns. Choose one full-sized bottle from 16 options, including ME, ME Sensitive, and ME Ultimate e, to customize your skincare routine and meet your skin’s specific needs.

The kit also includes a special facial cleanser that thoroughly cleanses pores and smooths the skin’s surface, boosting the absorption of products that follow. It’s paired with a high-performance serum that delivers moisture, elasticity, and clarity—leaving skin looking healthy and luminous. To complete the set, a pack of silky-soft cotton pads (50 pieces) ensures even distribution of skincare products and helps optimize the benefits of each step.

Photo Reference: PR Times

Product Name: "ME Kit" Basic Skincare Set（ＭＥキット）
Shop: IPSA
Price: JPY 7,150 ～ JPY 11,550 ※Prices vary depending on the selected product type
Website: https://www.ipsa.co.jp/
※Available in limited quantities!

4 ettusais Lash Primer

Want your lashes to stay perfectly curled all day long? This popular lash primer now comes in a limited-edition package that’s as eye-catching as its performance. It provides strong support right from the roots, creating a natural curled lash shape that holds up even during long wear. Enjoy lengthened, defined lashes with a beautiful layered effect.

Its waterproof formula offers excellent resistance to sweat, oil, tears, and humidity—so it won’t smudge or fade easily. Perfect for hot summer days or oily skin types, this lash primer is your go-to base for flawless lashes, whether for everyday looks or special occasions.

Photo Reference: PR Times

Product Name: ettusais Lash Primer（エテュセ　マスカラベース　ＬＥ　０８　＜まつ毛用化粧下地＞）
Shop: ettusais
Price: JPY 1,320　
Website: https://www.ettusais.co.jp

5 ettusais Skincare Powder (Pressed) Cool

This lightweight, finely milled skincare powder blends seamlessly into the skin, disappearing like a second skin while softly blurring pores for a flawless, smooth finish. Beyond its beautiful finish, it locks in the moisturizing ingredients from your skincare, keeping your skin hydrated and comfortable all day long, preventing dryness.

The cooling formula offers a refreshing sensation—perfect for hot summer days—helping your makeup stay fresh and comfortable without feeling heavy or sticky. A must-have lightweight setting powder for the summer season!

Photo Reference: PR Times

Product Name: ettusais Skincare Powder (Pressed) Cool（エテュセ　スキンケアパウダー　(プレスト）　クール　＜フェイスパウダー＞）
Shop: ettusais
Price: JPY 2,640　
Website: https://www.ettusais.co.jp

6 Opera “Lip Tint N” Summer New Shades

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This "Lip Tint N" (リップティント N) combines lip hydration with vibrant, long-lasting color. It’s a tint lipstick based on a highly transparent beauty oil that glides on smoothly, delivering a natural, soft semi-matte shine that looks like a fresh, juicy color blooming from within your lips. It stays vibrant all day without fading and feels like the perfect blend of lipstick and lip balm, making it especially great for dry lips and comfortable to wear.

For this summer, three new shades inspired by the “heartbeat temperature” concept have been released. These translucent pink tones offer a pure and flawless pink charm that’s sure to brighten your look.

06 Pink Red (Reissue)（06ピンクレッド（復刻色））：

A mature red with a soft pink touch, delivering a pure and radiant red lip look.

Photo Reference: PR Times

20 Bright Pink（20ブライトピンク）：

A fresh and vibrant blue-toned pink that creates a bright, eye-catching summer look.

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21 Dusty Rose（21ダスティローズ）：

A natural and elegant soft matte rose pink that exudes a gentle and charming vibe.

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Product Name: Opera “Lip Tint N” Summer New Shades 06 Pink Red (Revival Color) / 20 Bright Pink / 21 Dusty Rose（「リップティント N」夏新色 06ピンクレッド（復刻色）／20ブライトピンク／21ダスティローズ）
Shop: Opera
Price: JPY 1,760 Each
Website: https://www.opera-net.jp/

 

7 BelleCio BB Foundation

Celebrating 35 years, BelleCio has focused on protecting clear, hydrated skin since 1990. This BB foundation combines skincare and makeup with effective brightening and UV protection. It offers high coverage, long-lasting wear, and a natural, radiant finish—perfect for summer.

Enriched with anti-aging ingredients, it helps fight dryness and sensitivity caused by the sun. The upgraded formula is easy to apply and provides six benefits in one: serum, primer, sunscreen, foundation, concealer, and setting powder. Available in Natural Beige for a flawless, natural look.

Photo Reference: PR Times

Product Name: BelleCio BB Foundation（ベルシーオ BBファンデーション プロテクトUV TB）
Shop: Rakuten Ichiba
Price: JPY 3,168
Website: https://www.rakuten.co.jp/ 

8 Sunao Iron Serum – High-Concentration Hydrating Serum

This serum boosts your skin’s moisture retention, keeping it hydrated and supple all day. Enriched with active ingredients targeting fine lines, it helps improve elasticity and radiance, giving your skin a youthful, vibrant glow. Suitable for basic skincare after cleansing and versatile enough for use around the eyes, lips, mouth, and even nails. A convenient, multi-use beauty essential to carry with you.

Photo Reference: PR Times

Product Name: Sunao Iron Serum
Shop: sunao
Price: JPY 3,850
Website: http://sunao-to.com/